ICSC represents owners, developers, investors and managers of retail real estate. As the retail sector is responding to technological change and new consumer patterns, shopping centers need to adapt. In this environment, Cambre supports ICSC to navigate the EU, position retail real estate, and voice their knowledge and expertise.
Shopping centers are a vital part of a diverse and rapidly changing retail sector. The retail real estate sector is becoming a vital part of communities throughout Europe and continues to grow, incorporating technological developments to offer customers visiting shopping centers an increasingly immersive experience.
Cambre provides ICSC with a full range public affairs programme, in close cooperation with ICSC’s industry experts, including strategic advice, identification and prioritisation of initiatives of relevance to the sector, event organisation, support in identifying and reaching out to policy makers, and help in developing positions and materials. As a result, ICSC confidently navigates through the policy environment in Brussels, and was able to successfully engage with policy-makers on some of the key topics affecting the industry. ICSC maintains strong links to policy-makers as well as related industry organisations.
One of the key aspects of this work is the strategic advice provided by Cambre, helping ICSC members to understand the priorities of EU policy-makers and to position retail real estate in emerging discussions. With the variety of ICSC’s membership, the challenge continues to be the prioritisation of issues and the determination of level of engagement.
*The photo shows L’esplanade Louvain-la Neuve: The largest mix-use project ever built in Belgium, Louvain-la-Neuve, L'esplanade created, developed and built by Wilhelm & Co. Peter Wilhelm, CEO, is one of ICSC’s members and chair of the European Public Affairs Committee (EPAC).