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Delivering global media support to a leading tech player

Sectors
Health & Wellbeing, Technology & Telecoms
Services
Government Relations, Public Affairs, Public Relations
Areas of interest
Media Relations, Technology, Telecoms

Overview

Cambre supports Nokia, one of the world’s leading technology companies with global media engagement, drawing on a strong journalistic network as well as familiarity with the business and the sector to provide strategic counsel and implement tactical activities that help advance the client’s commercial objectives.

Problem / approach / solution

Nokia has undergone a massive transformation, is operating in a fiercely competitive landscape and faces challenging market conditions, particularly in its economically-ailing home region.

Cambre works with the company’s top executives and in-house communications team to deliver high-level media engagement to ensure that influential business correspondents following the sector portray the reinvented company as a success story. This includes proactively recommending and implementing relationship-building, profile-raising, and intelligence-gathering initiatives as well as responding swiftly to issues and crisis management challenges.

Cambre is also providing the government relations team with a perceptions audit in order to equip the company with the tools to enhance its reputation and influence amongst regulators and other stakeholders.

Related work

52 Rue Defacqz
1050 Brussels,
Belgium

T +32 (0)2 645 79 90
information@cambre-associates.com

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