Cambre supports Nokia, one of the world’s leading technology companies with global media engagement, drawing on a strong journalistic network as well as familiarity with the business and the sector to provide strategic counsel and implement tactical activities that help advance the client’s commercial objectives.
Problem / approach / solution
Nokia has undergone a massive transformation, is operating in a fiercely competitive landscape and faces challenging market conditions, particularly in its economically-ailing home region.
Cambre works with the company’s top executives and in-house communications team to deliver high-level media engagement to ensure that influential business correspondents following the sector portray the reinvented company as a success story. This includes proactively recommending and implementing relationship-building, profile-raising, and intelligence-gathering initiatives as well as responding swiftly to issues and crisis management challenges.
Cambre is also providing the government relations team with a perceptions audit in order to equip the company with the tools to enhance its reputation and influence amongst regulators and other stakeholders.