Cambre organises social media training programmes for Brussels and EU public affairs & public relations professionals, explaining do’s and don’ts of social media engagement. Platform-specific trainings (e.g. Twitter, Facebook) are also available.
The training specifically focuses on unveiling the potential that social media can have for yourself or your organisation. The course helps you understand the differences between major platforms, monitor online ‘buzz’, learn how to generate content, grow accounts and safely engage with other users. Ultimately, trainees will leave with an idea of how to develop a tailored social media strategy and integrate social media in daily PA and PR work.
Specific objectives are set in advance with the perspective participants. Coursework will include examples and best practices to resonate with the audience as well as group exercises.