Use digital channels for communications campaigns to guarantee that the voice of important stakeholders is heard by the people who matter.
Stakeholders inside the Brussels bubble are notoriously famous for talking among themselves, using incomprehensible jargon and thinking the world ends at the edge of Place Lux. But sometimes even people in Brussels recognise the benefits of engaging with the greater public.
We develop comprehensive, cost-effective and results-driven campaigns which find the right balance between tools and messages. Our strategies have many different facets: monitoring and analysing trends in the online environment, marketing and website optimisation, maintaining blogs and social media profiles to create buzz, as well as carrying out online audits and surveys. Very often, the use of online strategies merges with other disciplines into what we call Cambre’s Advocacy 3.0 approach.
Our campaigns have paid off: in 2010, one of our online campaigns (www.sustainablethinking.eu) was shortlisted for ‘Digital Campaign of the Year’ at the European Public Affairs Awards (www.epaawards.com). Unveiled in April 2010 by Vinyl 2010, this global platform was developed for young people to learn about and discuss sustainability.
The ‘Digital Campaign of the Year’ award was won by Cambre two years in a row, both in 2011 and 2012. The ‘Your Sun Your Energy’ campaign, designed on behalf of the European Photovoltaics Association, targeted everyone from EU policymakers to businesses, NGOs to consumers, and demonstrated how photovoltaics can brighten the daily life of European citizens.
The ‘Faces of Brewing’ campaign was an online photography competition developed for the Brewers of Europe. Running between 2010 and 2013, its aim was to shed light on the faces of the people in the brewing sector and their economic, social and cultural contributions. In November 2013, 25 photos were selected and displayed in an exhibition at the European Parliament opened by MEP Marianne Thyssen.