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Advocating against a two-tier system

Sectors
Health & Wellbeing, Manufacturing Industries, Technology & Telecoms
Services
Public Affairs, Public Relations
Areas of interest
Healthy Living, Smoking

Overview

Cambre supported a leading producer of smoking cessation therapies in engaging with Members of the European Parliament and media. With our support, the client managed to influence the legislative process and as a result tighter restrictions on electronic cigarettes were implemented.

Problem/approach/solution

During the negotiations for the Tobacco Products Directive, there were differing views on whether electronic cigarettes should be regulated as medicinal products, like other nicotine-containing products, or as consumer goods. 

Cambre was asked by a leading producer of smoking cessation therapies to propose and lead an engagement programme with Members of the European Parliament and the media to communicate the reasons opposing the creation of a two-tier regulatory system for nicotine-containing products.

The outcome of the legislative process was tighter restrictions on electronic cigarettes and a more limited range permitted to be sold as consumer products.

 

Related work

52 Rue Defacqz
1050 Brussels,
Belgium

T +32 (0)2 645 79 90
information@cambre-associates.com

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