Back to overview

Innovative digital campaign to educate audiences about oil refining

Sectors
Energy, Manufacturing Industries
Services
Public Relations
Areas of interest
Oil, Refining, Online

Overview

The European association representing petroleum refiners hired Cambre to design and implement an online campaign aimed at educating the public at large about oil refining and the contribution of its products to society. The campaign was built around a multilingual website with animations, videos, and a quiz competition.

Problem/approach/solution

Improving awareness of the issues faced by European refiners begins with creating a clear understanding of how oil refining works and the contribution of the many products derived from it, which indeed go well beyond petrol or diesel for our cars. Cambre designed a multimedia online campaign with lots of interactive content aimed at describing the refining process in detail and the uses of many products in our everyday lives. 

www.fuelingeuropesfuture.eu became the central hub for all content and promotional activities related to this campaign. Content included computer-generated animations and interactive scenarios to explain how a refinery works and the many uses of refined products.

There was a strong push to promote the campaign on social media and other online channels. To encourage further engagement, a quiz competition was organised to test visitors’ knowledge of the refining industry.

The website was translated into Spanish and Portuguese.

Links

www.fuellingeuropesfuture.eu

www.fuelseurope.eu/how_a_refinery_2.1/default.html

www.fuelseurope.eu/oil_is_key_to_society_2.0/default.htm

 

 

 

Related work

52 Rue Defacqz
1050 Brussels,
Belgium

T +32 (0)2 645 79 90
information@cambre-associates.com

We use cookies to ensure you get the best experience on our website. Find out more here.

I accept cookies from this site