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Management and outreach support for the European association of independent online travel agents

Sectors
Internal Market & Retail, Technology & Telecoms, Transport & Security
Services
Association Management, Government Relations, Public Affairs, Public Relations
Areas of interest
Transport, Travel, Consumer Rights

Overview

Cambre supported ETTSA with EU affairs monitoring, intelligence gathering, strategic advice and ad hoc advocacy on issues including: Data Protection, VAT legislation and Consumer protection.

Problem/approach/solution

The independent online travel distribution industry, composed of global distribution systems and online travel vendors, was traditionally fragmented and never had a single strong representative body in the EU. Major players in the industry wished to change this and gave Cambre the task of developing and managing a trade association to represent this very dynamic and versatile industry, vis-à-vis relevant policy-makers in Brussels but also the EU Member States, other industry stakeholders, and the European media.

Cambre set up the European Technology & Travel Services Association (ETTSA), combining the various building blocks of a fully integrated public affairs and public relations programme. In a cost-effective way, Cambre leveraged its association management experience with insight and expertise in the travel distribution industry to handle the association’s day-to-day management, and coordination of its activities, as well as political communications, industry relations, web presence, and media outreach.

Cambre has helped establish an industry which previously had no formal representation in the EU to boasting a well-functioning, efficient and effective trade body. ETTSA is now a dynamic organisation which quickly adapts to changes in the political and commercial environment, and is recognised as a trusted partner for relevant policy-makers in Brussels and national capitals. It is also called upon as a resource for the media and considered an important player by other industry stakeholders.

Cambre was instrumental in transitioning ETTSA into a self-standing association, running its operation in Brussels from its own office, with its own staff. ETTSA retained the services of Cambre for communication activities.

 

Links

www.ettsa.eu

Related work

52 Rue Defacqz
1050 Brussels,
Belgium

T +32 (0)2 645 79 90
information@cambre-associates.com

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