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Positioning the home appliances sector at the heart of Europe

Sectors
Energy, Manufacturing Industries
Services
Government Relations, Public Affairs
Areas of interest
Home Appliances, Vision, Industrial Competitiveness, socio-economic impact

Overview

Cambre supported the European Committee of Domestic Equipment Manufacturers with the development of a vision for the sector until 2025, which will be the basis for working and engaging with policy-makers. The vision and a socio-economic study were launched at a High-Level event in Brussels. Cambre supported CECED with the development of communications materials and the management of media relations.

Problem/approach/solution

In anticipation of the reshuffle of European Institutions and the upcoming new policy term, Cambre supported the European Committee of Domestic Equipment Manufacturers in developing a vision for the sector until 2025. A commissioned socio-economic study of the sector’s contribution to Europe laid the foundations to this new vision. Cambre also supported CECED in their outreach to policy-makers, by promoting the vision’s key messages ahead of the High-Level Launch event. The vision was further supported by developing a leaflet actively engaging with the media. Cambre also organized a High Level event in Brussels with Chief Executive Officers from the membership and High Level policy-makers and politicians.

Related work

52 Rue Defacqz
1050 Brussels,
Belgium

T +32 (0)2 645 79 90
information@cambre-associates.com

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